Nick DeNardis

User experience, code, higher education, analytics and accessibility.

Twitter A/B Testing "Find People"

I oversee a few different Twitter accounts, @nickdenardis, @educheckup, and @waynestate just to name a few and usually have them all open throughout the day. I noticed something interesting today, they are running an A/B test on the wording of a link in the top bar.

The feature, although recently reactivated on the #newtwitter design, has yet to get an announcement on the Twitter Blog. The old "who to follow" feature got it's fair share of criticism and was removed for a while. My personal opinion is that it was horribly implemented and didn't really help anybody. The new "who to follow" is actually pretty good and I've used it a few times to discover people.

# "Find People" vs. "Who To Follow"

Going in between two accounts today I noticed a difference in wording on the top bar. I ended up trying all my accounts and could only find two different wordings, their might be more though. It looks like Twitter is doing an A/B test with the link title, "Find People" vs. "Who To Follow". I have included some screen shots below.

Personally I prefer "Find People" since it is implies an action and I am being proactive about it. But I can see for Twitter newbies that "who to follow" is more about discovering and that is what would be a more enticing action.

I hope Twitter decides to share some statistics about the test on their official announcement of the feature.

# Update (Nov 22, 2010 at 3:30pm)

I was just alerted by Jesse Lavery via Twitter that he has a variation that just says "People"

[blackbirdpie url="http://twitter.com/#!/jesselavery/status/6800198248439809"]

# Update (Nov 29, 2010 at 11:40pm)

And apparently some accounts, like Mallory Wood's don't have any link at all to "Find People"

Do you have a different variation? Feel free to post it in the comments.