Twitter A/B Testing "Find People"
I oversee a few different Twitter accounts, @nickdenardis, @educheckup, and @waynestate just to name a few and usually have them all open throughout the day. I noticed something interesting today, they are running an A/B test on the wording of a link in the top bar.
The feature, although recently reactivated on the #newtwitter design, has yet to get an announcement on the Twitter Blog. The old "who to follow" feature got it's fair share of criticism and was removed for a while. My personal opinion is that it was horribly implemented and didn't really help anybody. The new "who to follow" is actually pretty good and I've used it a few times to discover people.
# "Find People" vs. "Who To Follow"
Going in between two accounts today I noticed a difference in wording on the top bar. I ended up trying all my accounts and could only find two different wordings, their might be more though. It looks like Twitter is doing an A/B test with the link title, "Find People" vs. "Who To Follow". I have included some screen shots below.
Personally I prefer "Find People" since it is implies an action and I am being proactive about it. But I can see for Twitter newbies that "who to follow" is more about discovering and that is what would be a more enticing action.
I hope Twitter decides to share some statistics about the test on their official announcement of the feature.
# Update (Nov 22, 2010 at 3:30pm)
I was just alerted by Jesse Lavery via Twitter that he has a variation that just says "People"
# Update (Nov 29, 2010 at 11:40pm)
And apparently some accounts, like Mallory Wood's don't have any link at all to "Find People"
Do you have a different variation? Feel free to post it in the comments.