Giving Medium a shot at living up to user expectations

Why Medium makes it to my daily reading list

Nick DeNardis Medium profile
My Medium profile

Last year I purged as many incoming requests for my attention as possible. Medium has become something I’ve adopted, enjoy and think it’s worth giving it a shot to stick around.

Video games or watching too many movies wasn’t the problem, to be honest I’ve never done much of either. It was the little things that stole my attention without even realizing it. The small things that I did habitually on a daily, hours or immediate basis that forced me to become deliberate about my time.

Things I’ve purged checking daily

  • Instagram, Twitter, Facebook timelines
  • HTML email newsletters
  • Push notification for basically anything on my phone

Things that have stood the test of time

  • Email marked as Primary
  • Nuzzle email digest
  • Quora email digest
  • Medium digest
  • Podcasts while driving/running

Medium is for stories, how to’s and personality

Personal stories, interviews and experiences define how opinions are shaped and Medium sets the perfect environment for these stories.

I’ve tried Pocket, Instapaper, and various other tools to strip away the cruft from sites to create the ideal reading environment. Medium accomplishes this without requiring me to leave the site.

Content curation on the Medium homepage and email have been spot on and they promise to make it better. For me it’s the combination of recommendations by friends, popular items from topics I follow and a few off the wall stories that I wouldn’t have searched out myself. This mix has made it feel far less like typical sites that focus on a descending list of popular articles, but more like a personalized newsletter.

Writing/cross promoting content on Medium

Many OG blogger, including myself, believe my content isn’t safe long term on Medium. They are profiting from me and if they shut down tomorrow all my content and following go *poof* without a way to redirect.

I still maintain my own domain, blog, and email list for content ownership but like others, attention and discovery are slim. The few articles I have posted to Medium include the standard “Originally posted at…” final line to let people know I am more than Medium articles.

This fear is something that Medium should embrace, it means people are putting hard work into the content they produce here. They don’t consider it throw away content and are conscious about their investment.

Hope for the future

I have hope that Medium will do the right thing and embrace content creators and consumers genuinely to squash these fears. I’m giving Medium a chance to succeed and you should too. It will be pretty clear in a few months with how many people vote with their feet (dollars).

edUi 2017 analytics workshop announced – September 25-27, 2017

edUi conference

edUi is a conference for web professionals working at institutions of learning—colleges, universities, libraries, and museums.

2017 location

September 25-27
Charlottesville, VA at 3 venues on the scenic pedestrian mall in downtown

One half-day workshop is included with every edUi registration at no additional charge. Everyone who wants a workshop at edUi gets a workshop. When registration opens up in April you’ll have your pick of one of three fantastic, in-depth, hands-on workshops including the following.

Analytics workshop

At edUi 2017 Nick DeNardis will lead a half-day workshop on how to get the most out of your analytics.

Using web analytics, Google Tag Manager, and A/B Testing, you’ll learn how to optimize your digital channels to understand what’s working and what’s not. This comprehensive, hands-on workshop will cover the basics of creating and implementing an analytics and digital measurement strategy.

Call for proposals

The call for proposals is open now through March 22, 2017

  • Everyone who submits a proposal gets a 10% discount on their registration.
  • Accepted speakers will receive a complimentary registration.

Registration

Registration for edUi 2017 will open in April.

Ticket prices

  • Early Bird: $550
  • Standard: $675

Follow additional updates:

Facebook | Twitter | Blog

Shipping day, RT Reach is out the door

RT Reach screenshot

Starting something new begins with shipping the first version. I’ve been working on a social media campaign tracking app for a while now. It started early 2015 when helping the Detroit Grand Prix track their social activity leading up to and through race weekend. Although that initial version was launched, it left much to be desired in the codebase, which was thrown together in a weekend and hard coded for a single purpose.

The perfect storm

Over the past year I’ve taken over the Laravel Detroit meetup group and in my spare time continued to re-write the app, multiple times, to learn and use it for various other events. Late last year Taylor Otwell, the creator of Laravel, announced Spark, an addition that would make it easy to stand up a Saas app in Laravel. Jumping on board with the alpha, beta and now final release got me up to speed with Vue.js and gave me some time to think about the intended audience for this social tracking app.

Shipping

Creator’s ship. This week I was traveling a bit with some more down time than expected, it gave me the excuse to write this up and ship the initial version of the app, version 0.1.

Audience

Down to the core, RT Reach is for small business and groups who run multiple events throughout the year and need to report the success and metrics of multi-channel social media campaigns. It tracks account posts, views, reach and most influential accounts per campaign on Twitter, Instagram and YouTube initially. Sums it all up with clear at a glance charts and daily summary emails.

Sound like you?

Initially I’ll be offering concierge onboarding to work with a first set of customers and walk in their shoes to refine the product for a wider audience.

Sign up for early access at https://rtreach.com/

 

[What I’m Reading] The back to work edition

I started back to work today after basically a month off if you count holiday break and paternity leave after my wife and I welcomed Angelo into our lives. The time gave me some space to relax, re-evaluate and catch up on things, a great refresher. It also gave me the opportunity to read, below are some articles that I found particularly interesting.

Analytics

Design

Food

Freelance

Great Offices

Highered

Inspiration

Leadership

Mobile

Parenting

Social Media

Startup

User Interface

User Experience

Web Development

Web Tools

[What I’m Reading] The Angelo edition

Last week my wife and I welcomed a new addition into our family, Angelo DeNardis. It has been exciting and awesome at the same time. It has also allowed me to catch up on some much needed reading, writing and thinking. The links below caught my attention this last week and I hope you find something interesting.

Analytics

Design

Inspiration

Leadership

Mobile

UX

Web Development

Web Tools

Writing