Shipping day, RT Reach is out the door

RT Reach screenshot

Starting something new begins with shipping the first version. I’ve been working on a social media campaign tracking app for a while now. It started early 2015 when helping the Detroit Grand Prix track their social activity leading up to and through race weekend. Although that initial version was launched, it left much to be desired in the codebase, which was thrown together in a weekend and hard coded for a single purpose.

The perfect storm

Over the past year I’ve taken over the Laravel Detroit meetup group and in my spare time continued to re-write the app, multiple times, to learn and use it for various other events. Late last year Taylor Otwell, the creator of Laravel, announced Spark, an addition that would make it easy to stand up a Saas app in Laravel. Jumping on board with the alpha, beta and now final release got me up to speed with Vue.js and gave me some time to think about the intended audience for this social tracking app.

Shipping

Creator’s ship. This week I was traveling a bit with some more down time than expected, it gave me the excuse to write this up and ship the initial version of the app, version 0.1.

Audience

Down to the core, RT Reach is for small business and groups who run multiple events throughout the year and need to report the success and metrics of multi-channel social media campaigns. It tracks account posts, views, reach and most influential accounts per campaign on Twitter, Instagram and YouTube initially. Sums it all up with clear at a glance charts and daily summary emails.

Sound like you?

Initially I’ll be offering concierge onboarding to work with a first set of customers and walk in their shoes to refine the product for a wider audience.

Sign up for early access at https://rtreach.com/

 

[What I’m Reading] The back to work edition

I started back to work today after basically a month off if you count holiday break and paternity leave after my wife and I welcomed Angelo into our lives. The time gave me some space to relax, re-evaluate and catch up on things, a great refresher. It also gave me the opportunity to read, below are some articles that I found particularly interesting.

Analytics

Design

Food

Freelance

Great Offices

Highered

Inspiration

Leadership

Mobile

Parenting

Social Media

Startup

User Interface

User Experience

Web Development

Web Tools

[What I’m Reading] The Angelo edition

Last week my wife and I welcomed a new addition into our family, Angelo DeNardis. It has been exciting and awesome at the same time. It has also allowed me to catch up on some much needed reading, writing and thinking. The links below caught my attention this last week and I hope you find something interesting.

Analytics

Design

Inspiration

Leadership

Mobile

UX

Web Development

Web Tools

Writing

[What I’m Reading] The long weekend edition

Coming back from a long weekend (yea I know that was last week) I was able catch up on some reading and actually feel caught up with the outside world. The list below is extensive but trust me, find a category and start clicking, you won’t regret it.

Design

Great Offices

Highered

Inspiration

Leadership

Mobile

Social Media

Startup

UX

Webdev

Web Tools

Writing Tips

[What I’m Reading] The marathon edition

I’ve been traveling this weekend which allowed me to catch up on my Feedly queue. I’ve flagged some great stuff from the last few weeks that I felt should be shared. Hope you enjoy 🙂

Leadership

Inspiration

Freelance

Web Development

Web Tools

Social Media

Mobile

User Experience

Web Design